Higgins Promotional Video for Higgins, Hawke's Bay
Higgins is one of New Zealand's most established civil construction companies, with a history in the industry stretching back to 1941 when the company was founded in Hawke's Bay. Over eight decades Higgins has grown into one of the country's leading roading and infrastructure contractors, delivering projects across New Zealand while maintaining strong roots in the region where it all began. That combination of national scale and local identity makes them exactly the kind of Hawke's Bay business that deserves to be showcased well.
This commercial videography project was commissioned to tell the story of one of Higgins' most exciting research and development initiatives — the use of recycled oil in the manufacture of bitumen for roading. It's an innovation with real significance, both for the company and for New Zealand's broader commitment to reducing carbon emissions in the construction and infrastructure sector.
The brief was to bring that story to life in a way that was clear, compelling, and visually engaging — combining interviews with Higgins managers explaining the initiative in their own words with footage that demonstrated the process and the scale of the operation. As a Hawke's Bay commercial videographer, telling that kind of story well on a modest budget is a challenge I genuinely enjoy. High production values don't require an unlimited budget — they require careful planning, a clear creative vision, and the experience to make the most of what you have.
As someone who lives and works here in Hawke's Bay, seeing a company of Higgins' stature leading the way on sustainability and emissions reduction in their industry is genuinely inspiring. These are exactly the kinds of initiatives that make you proud of the region and the businesses operating within it.
If you're a Hawke's Bay business or organisation looking for a commercial videographer to tell your story with clarity, quality, and genuine local understanding, I'd love to hear from you.
